Are you managing your product development in the most efficient way?
29 October 2020
So you’ve decided to start your own brand, you’ve got your brand identity down and you’ve planned out your dream collection. When you’re scrolling through Instagram, you see your competitors launching new seasonal offerings and you find yourself wondering how to get from concept to launching. You also may not have experience in the fashion industry which can dampen your enthusiasm, especially when you’re not sure where to start.
Would you like to know the secret behind every brand's successful launch? It’s actually super simple! It’s called a critical path!
A critical path is a master schedule used by product developers and buyers to ensure their products are ready to launch on a specific date, predetermined by a company or in line with seasonal launches. A critical path is made up of smaller, bite-sized objectives that help everyone stay on track and ensure everyone involved has a clear flow of events, all in the correct order and all with their own mini deadlines.
If you’re launching your own brand and managing the development of your new collection yourself, a critical path will be essential! There are so many different moving parts involved in developing new products. Working with designers, sourcing new fabrics, requesting samples, commenting on samples, approving gold seal samples for production, shipping, warehousing...the list is endless. Completing each of the steps in order, makes the whole process easier for everyone involved, and you will look like a pro when chatting to your suppliers. It’s so easy to overlook something you didn’t even know ‘was a thing’. Did you know that you should approve lab dips for custom dyed fabrics before you even start sampling? Never heard of a lab dip? Well, let’s get you up to speed then!
I’ve created a complete critical path template that you can use to organise your product development and get your products developed quickly and efficiently. Make your life that much easier by using all the tips and tricks used by industry specialists! Get my critical path here.
Your product development can be simplified and organised in no time with a detailed critical path. Take the stress out of your next design development and make your life so much easier with our carefully collated critical path template.
